PSYCHOLOGY AND SUSTAINABILITY
Environmental Sustainability
Scientifically and Ethically Relevant
Multidisciplinary Problem-oriented Focus
The “Big Ideas” Alternative
Insights from 4 Perspectives
Neoanalytic
Behavioral
Social Psychological
Cognitive
Neoanalytic
Freud on Humans in Relation to Nature
Instinctual Drives
Defense Mechanisms
Object Relations and the Earth
The Ecological Self
Alienation from Nature
Goals and Methods of Ecotherapy
Behavioral
Stimulus Control
Contingency Management (rational economic model)
The Power of Short-term Reinforcement
Financial Incentives
Response Cost
Social Psychological
Norms and Social Diffusion
Cognitive Dissonance
Egalitarian Worldview
Correlates of Pro-environmental Attitudes
Cognitive
Public Service Media Campaigns
Elements of Information Processing
Heuristic Inaccuracies
Discrepant Public-Expert Definitions of Risk
General Recommendations
Recalibrate Psychology’s Current Goals
Focus on Organizational as well as Individual Behavior
DISCUSSION:
➢ Why do psychologists not consider the environment as
central to their work?
➢ Psychology’s “big ideas” are relevant to ensuring a
sustainable future, but they are presented in isolation of related disciplines
and sectors of society. Can psychology be an effective environmental
change agent when operating alone?